Skip to main content

Social media, and its specialist need?!


Although the word social media is being used in a broad sense, the question is more in the context of the 140 character powerhouse of information, Twitter!
Jumping the 'social' bandwagon??
Globally, and in India as well, celebrities and the common man alike have taken to tweeting as not just a habit, but a must do.
In the case of celebrities, even just a few tweets gets them thousands of followers, and along with that comes loads of scrutiny both by the media, and their followers/critics.
Celebrities use their status sometimes to a great advantage (like Oprah); at the same time, some of them tend to shoot them in their own legs by their over enthusiasm, and also in their bit of recklessness. In a nation of a billion views on any topic in the universe that is India, such reckless tweets land the celebrities into controversies, and at times land them in litigation.
There are a whole bunch of celebrities who use ghost tweeters, with their views on issues be known, and the actual time and line of tweeting is decided by the tweeter who happens to be a specialist in communication. In such cases, the specialist adds in a sense of context, and takes care to see that the sensitivities are not hurt, in issues of import
While there can be questions on whether such a tendency to specialist manage or agency manage social media is right, ethical, and stands for authenticity, there can be no doubt that when there is so much rapt attention to every single tweet and word in the tweet uttered, a specialist intervention in managing such social media is the best available tool of communication management.
As a communications outreach professional, what are your views?
Labels:

Comments

Post a Comment

Popular posts from this blog

New age PR – isn’t it about co-creation and collaboration.

This is an age of round the clock news breaks, and news agencies around the world are in a frenzy to get what they perceive as ‘breaking news’ to the consumer. But this is also the age where news houses are under intense scrutiny by their consumers, and also critics who are more informed and equipped by the social media to counter any misrepresentation or mistake in facts that come out along with the  breaking news and views. Are you unleashing collaboration power in PR? So, in this age of social 3.0, where news and views are shaped by the minute, how does one serve as a better PR professional. The PR pro serves his set of clients, equipping them with the right news to be communicated at the right time in the targeted media – conventional, and social. His expertise in the communication  business is meant to serve the needs of the client who acts a consumer. On the other end of the spectrum, the PR pro also serves the needs of the journalists. The well equipped and...
Post a Comment
Read more

PR ammunition - how about 'tw-interviews' in your armor?

A good PR pro constantly looks around to beef up his communication armor with the right kind of tools. There are so many of them, and with the advent of the 24/7 barrage of information powered by social media, you have a new kind of ammunition that is kindling the imagination of communication professionals. Yes, welcome to the world of “twinterviews”. If you are consulting a client for their PR strategy, it is high time you suggested twinterviews to them; and same to your friends in the media fraternity. Twinterviews, as the name suggest are twitter + interviews – so brevity and factual accuracy is at the core of them.  As compared to some of the other tools in our communication armor, the time and energies that need to be invested in doing twinterviews is the least. Twinterview – screenshot In the media world-over, twinterviews are catching up fast as a powerful tool – that help organizations and their spokesperson to state powerfully points regarding any issue – it...
Post a Comment
Read more

Hiring a PR pro - what questions are you asking?

Public relations agencies of different hue and size may keep pitching with your organization, to get an opportunity to engage with your communication strategy and execution. And we have always seen that organizations just look for these – does your agency have the scale, size and a national/international presence, and would you be able to reach across all (including social) media, in every nook and corner of the world! There is nothing wrong, and in fact, it’s important to check on what credentials your prospective agency comes with! Well, at the same time, it is important to bear in mind, that the agency must also have the ability and agility to engage in PR strategy and execution of an organization of your kind. You may hire the best of the agency in the universe, but think about this – is there a point if their strengths do not sync with your company’s scale and strength, and what if their capabilities are more specific to large sized companies, and not for the kind your comp...
Post a Comment
Read more