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PR ammunition - how about 'tw-interviews' in your armor?


A good PR pro constantly looks around to beef up his communication armor with the right kind of tools. There are so many of them, and with the advent of the 24/7 barrage of information powered by social media, you have a new kind of ammunition that is kindling the imagination of communication professionals.
Yes, welcome to the world of “twinterviews”.
If you are consulting a client for their PR strategy, it is high time you suggested twinterviews to them; and same to your friends in the media fraternity.
Twinterviews, as the name suggest are twitter + interviews – so brevity and factual accuracy is at the core of them.  As compared to some of the other tools in our communication armor, the time and energies that need to be invested in doing twinterviews is the least.
Twinterview – screenshot
In the media world-over, twinterviews are catching up fast as a powerful tool – that help organizations and their spokesperson to state powerfully points regarding any issue – it could be a product launch, a employee engagement issue, a shareholder issue or even a crisis that is just sprouting up for the organistion.
The biggest advantage of a twinterview is that the Q & A format can be shared in advance, and the response, loaded with accurate facts, be scripted to fit in the power of brevity – in 140 characters that is. Once this is done, the interview (twinterview) can be run at the most opportune media time – depending on the trends, and the availability of the target ‘resources’ on the time line. As it is with any other tweeting event, the chances of re-run, and emphasize what is needed (RT) etc as available options for the communicators.
Taking twinterviews to the next level, interaction with a group of journos across the globe, by a targeted announcement, can also lead to a twit-conference.
So, are you ready to add ‘twinterviews’ to your communication armor?
How about a twinterview today?
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